Well file this under the “Well that didn’t go very well” category. Applebee’s and social media didn’t have a good week at all. Take a listen and share your comments.
Here is a blog with the entire chain of events. Long but worth the read.
http://rlstollar.wordpress.com/2013/02/02/applebees-overnight-social-media-meltdown-a-photo-essay/
Today I talk about the Papa John’s receipt social media boondoggle. I’m pleased with how well they handled the issue where an employee wrote a defamatory comment on a receipt and the subsequent outcry from social media. If they had not been listening to their social media channels, or had not answers, this black eye would have been so much worse.
What do you think? How did Papa John’s Do?
