Tag: Online Communities

Red Shoes Speaks No. 68 Social Media Slip-ups

Tom and Sara discuss recent stories of PR agencies getting fired after negative tweets went out. A member of the Chrysler team inadvertently posted a highly controversial tweet from the corporate account instead of his private account. The Redner Group intentionally posted a negative tweet on behalf of their client 2K, causing the agency to be let go from the gaming corporation. Lesson learned: quadruple-check your tweets, especially if your job depends on it!

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

httpvh://www.youtube.com/watch?v=vHsKDrxd6eQ

 

Enhanced by Zemanta

Red Shoes Speak No. 16: Olympic Tape Delays

Jess Dennis and Tommytrc discuss the 2010 Winter Olympics and how social media is negatively affecting tape delays in programming. Can networks like NBC continue to control when live events are aired and whether participants can discuss the proceedings in their social networks? Are the big networks acting as gatekeepers and trying to control the message? Control freaks or not, discuss on Twitter using the hashtag #redshoesspeak.

Red Shoes Speak No. 16: Olympic Tape Delays from Jessica Dennis on Vimeo.

Reblog this post [with Zemanta]

Red Shoes Speaks No. 15 Digital Hoarding

Are you a digital hoarder? Tommy and Jess discuss how Gmail and cloud computing have changed the way we store and search for information. Is Google changing the way individuals will file information forever? Let us know your thoughts on Twitter using the hash tag #redshoesspeak.

Red Shoes Speaks No. 15 Digital Hoarding from Jessica Dennis on Vimeo.

Reblog this post [with Zemanta]

Red Shoes Speak No. 14 Kevin Smith & Soutwest Air Crisis Communication

Kevin Smith (@thatkevinsmith) was asked to step off a Southwest Airlines (@SouthwestAir) flight on Feb. 13, 2010 due to his size. With over 1.6 million followers, Smith’s Tweets about the situation quickly hit mainstream media and blew up in social media. The Southwest Twitter account responded very quickly and appropriately with multiple apologies. As companies continue to engage in social media, how do they prevent or respond to crisis situations such as this? Join the conversation on Twitter using the hash tag #redshoesspeak.

Red Shoes Speak No. 14 Kevin Smith & Soutwest Air Crisis Communication from Jessica Dennis on Vimeo.

Reblog this post [with Zemanta]

Red Shoe Speaks No. 5 Tiger Woods PR Troubles

Lisa and Tommy talk about Tiger Woods and his latest headlines. Was the right PR strategy for Tiger to say nothing? Or would a more upfront approach be a better strategy? NOTE: This video was taken a few days after the news first broke.

What do you think? Sound off on Twitter hashtag #redshoesspeak

Red Shoe Speaks No. 5 – Tiger Woods from Lisa Cruz on Vimeo.

Reblog this post [with Zemanta]