Kevin Smith (@thatkevinsmith) was asked to step off a Southwest Airlines (@SouthwestAir) flight on Feb. 13, 2010 due to his size. With over 1.6 million followers, Smith’s Tweets about the situation quickly hit mainstream media and blew up in social media. The Southwest Twitter account responded very quickly and appropriately with multiple apologies. As companies … Continue reading Red Shoes Speak No. 14 Kevin Smith & Soutwest Air Crisis Communication