Red Shoe Speaks No. 5 Tiger Woods PR Troubles

Lisa and Tommy talk about Tiger Woods and his latest headlines. Was the right PR strategy for Tiger to say nothing? Or would a more upfront approach be a better strategy? NOTE: This video was taken a few days after the news first broke.

What do you think? Sound off on Twitter hashtag #redshoesspeak

Red Shoe Speaks No. 5 – Tiger Woods from Lisa Cruz on Vimeo.

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Red Shoe Speaks No. 4 New Smart Phone

Lisa and Tommy talk about smart phones and the choice of a touch screen for entering texts and tweets as opposed to a real keyboard. Which works better? The answer might surprise you. What do you think? Sound off on Twitter hashtag #redshoespeak

RedShoe Speak No. 4 New Smart Phone from Lisa Cruz on Vimeo.

Grow Personally to Succeed Professionally

I was asked by Rebecca Corliss @hubspot marketing to do this blog posting. I was so extied, but when she told me she wanted me to do a video blog posting, I was even more excited. I feel this is where my personality really shines. THANKS Rebecca and thanks HubSpot for your faith in me!!

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Thomas Clifford, or @tommytrc, is a personable guy who loves creating videos for his kids, blogging, and building relationships on Twitter as the top Twitterer in Wisconsin. He’s given talks on how to “Be a Social Media Rock Star,” inspiring audiences to develop strong relationships in social media.

Tommy is a great example of someone who has used his personality to create a strong online (and offline) network. He holds nothing back, even sharing the the birth of his son with his online network by live-tweeting.

In the video below, Tommy talks about what building a personal brand means to him, and how being yourself online can help your business. Who wants to do business with people they don’t like?

httpvh://www.youtube.com/watch?v=2THJRquRHHs&feature=player_embedded

Here are Tommy’s three steps to building a personal brand:

1) Start slow. The number of tools available can be overwhelming. Pick one or two, learn them, and move on. You’re not going to tackle the whole world overnight.

2) Just do it. There are plenty of excuses not to try, but social media is an experiment. You don’t know what does work until you find out what doesn’t work.

3) Be yourself. Don’t be a fake person or a robot. If people fall in love with you on a personal level, they are certainly going to want to do business with you on a professional level.

Who do you know and/or appreciate for their strong personal brand?

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Public Speaking!

Below are some of my presentations and video speaking engagements that I have been involved in. I try to keep it up to date

How to be a Killer Social Media Advocate –

Leaderfest 2011

April 20th, 2011

Tommy Clifford from HC MIller and Jess Dennis from Red Shoes PR speak at Leaderfest for one of the breakout sessions. The topic for their discussion is how to be a killer social media advocate for your business.

Leaderfest is a  Regional Young Professional event on April 20th hosted by Pulse, the Young Professionals Network of the Fox Cities Chamber. Below is a video of one of the sessions as well as the presentation itself… Enjoy and comments are always welcome!

httpvh://www.youtube.com/watch?v=gZzpbs21vmk

 

Be a Social Media Rock Star

August 12th, 2009

The Green Bay Area Chamber of Commerce presented Be a Social Media Rock Star at the F.K. Bemis Center at St. Norbert College in De Pere Wednesday, Aug. 12 at 7:30 a.m. I was the opening and closing presenter and what an amazing time had by all. It was so great to meet all fine folks in Green Bay. What an honor to be a part of that group. Such a great time and I learned to much!!!

You can follow along with all the action on the What the tweet website…

Or you can see the youtube video that Sara Nisler Flimed here…SMROCKGB Youtube Channel

The seminar was the offspring of the chambers first social media seminar, What the Tweet Is Social Media Marketing? Breakout sessions focused on Twitter; Facebook; LinkedIn; blogging; YouTube, photo/video sharing and online buzz; and selling social media to CEOs — policies and procedures. The seminar also included ideas for creating and deploying social media strategy.

Presenters included Tommytrc, Dana VanDen Heuvel of MarketingSavant, Kiar Olson, and Dave Sauter of ENVANO, Todd Lohenry.

Here’s a short video that was put together by the boys over at Freshpaintdigital for the video. This rocks!!

Here’s my Speach, THANK YOU Andy Crash for taping this…

PART ONE

PART TWO

My Presentations

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Solea Tweetup Picture

So a few weeks ago, @mmangen set up this awesome afternoon lunch tweetup at one of the best Mexican Restaurants in town, Solea. They have a new location in Neenah with this great outdoor patio. I was joined by my sweetie, Mrstommytrc, Baby Drew as well as the usual twitter suspects, @tvorse, @saranisler, @kalalea, and his sweetie @debsoul. I knows there are others, but I have lost their names, so please excuse my forgetfulness.

Well the whole reason for this posting, is the picture they took of us on the patio, was used in a full page as in the Scene magazine. How cool is that!!!!

Yeah for good friends yeah for tweetups and yeah for Baby Drew!!!!

Scene inside on Twitpic