Lisa & Tommy talk about Versace and their controversial choice to delete and turn off their Facebook comments regarding the hot button topic of sandblasting their jeans. How do you handle controversy when it happens to you? Do you have a crisis communication policy? Does deleting comments make them really go away?
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Lisa & Tommy talk about the new integration of Skype chat within Facebook. Lisa’s not so big on the instant messaging capabilities in Facebook and doesn’t think she will use the video chat capabilities. Tommy is also leery of the new capabilities. Each tool has its own to gain from the merger of services. Interesting to see where this will go.
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Tommy & Sara talk about a newspaper in Maryland that moved all their web presence form their corporate website to Facebook. A bold move dumping their website but if you think about it, it maybe a smart move! They are taking their stories and content to where their readers are instead of making their readers leave Facebook to go get the content.
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Tom and Sara discuss recent stories of PR agencies getting fired after negative tweets went out. A member of the Chrysler team inadvertently posted a highly controversial tweet from the corporate account instead of his private account. The Redner Group intentionally posted a negative tweet on behalf of their client 2K, causing the agency to be let go from the gaming corporation. Lesson learned: quadruple-check your tweets, especially if your job depends on it!
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Jess shares the heartwarming story of the loss of a dear relative and how she turned to blogging and social media for comfort. Your support network shows up in the most unlikely places and with the advent of social media, another channel for support is born. People grieve in different ways and sharing with your social network is one way of coping.
httpvh://www.youtube.com/watch?v=BLfMVdB8n2U