httpvh://www.youtube.com/watch?v=Qg6weKOpkvI
Audi is running a huge ad campaign aimed indirectly at their competition in the luxury auto segment. The main gist of the campaign is that Audi is “New” Luxury while the other guy is “Old” luxury. Audi is running a Trade up to New Luxury” contest. They asked for people to tweet the answer this question, “How do you define progress?”
My tweet was “Knowing when its time to lead and knowing when to follow! #ProgressIs http://audi.us/ProgressIs”
I was selected as one of the top 10 finalists… WOW!!!
I was given the “old” luxury item of an old dinner jacket… and I now have the job of trading it up to a new item with the grand prize being an Exclusive California Weekend Driving at the Audi sportscar experience and win $25,000 for the charity of my choice! How GREAT is that?!?!?!
Please comment, tweet, retweet and spread the word!!!
Every tweet MUST include the both hashtags #oldjacket AND #ProgressIs to be counted
LETS DO THIS!!!!
