I was asked to be a guest today on Buzz Live, the Appleton Post Crescents weekly retail business program. Such a treat!!!
I was joined by host Maureen Wallenfang as we talk about how businesses can profit from social media, and answer your questions.
Are you listening to your customers? If they say something bad about your business in real time on Twitter, would you confront them in person?
httpvh://www.youtube.com/watch?v=vZB9eyK941A
Abercrombie & Fitch has asked “The Situation” from the hit series “Jersey Shore” not to wear their line of clothing. Lisa & Tommy talk about this bold PR move and discuss. Do they really hate Mike “The Situation” Sorrentino that much or are they just trying to catch the attention or people and build buzz? Lisa & Tommy make the case, but what say you?
Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!
Lisa & Tommy talk about Versace and their controversial choice to delete and turn off their Facebook comments regarding the hot button topic of sandblasting their jeans. How do you handle controversy when it happens to you? Do you have a crisis communication policy? Does deleting comments make them really go away?
Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!
httpvh://www.youtube.com/watch?v=_VrSDOXhCXg&feature=related
Tommy received a personalize thank you note in a technology purchase at work. Lisa and Tommy talk about ways companies differentiate themselves from their competition.
Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!
httpvh://www.youtube.com/watch?v=MouWy8nmTys