not be used as a verb. According to The New York
Times, news organizations are now getting warning letters from the company if they run articles with sentences like
“don’t forget to TiVo ‘The Real Gilligan’s Island’” (well, okay, no one’s likely to use that particular
sentence, but you get the idea). While we understand TiVo’s fears of ending up as a generic term for DVR usage, we
think it’s a good thing if a company’s product has so captured the public’s imagination that it becomes a verb. And
there are companies that agree. Apple, for example, has actively encouraged the use of iPod as a verb, as in
“iPod your BMW.” However, if TiVo — which has taken flak
for its new advertising plans, and is losing market share
to cable companies — is that concerned about maintaining brand integrity, who are we to argue? From now on when we
record something on our DVR, we’ll just say we’re “ReplayTVing it.” Or maybe not.
Originally posted by Marc Perton from Engadget