Tommy & Sara talk about a newspaper in Maryland that moved all their web presence form their corporate website to Facebook. A bold move dumping their website but if you think about it, it maybe a smart move! They are taking their stories and content to where their readers are instead of making their readers leave Facebook to go get the content.
Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!
httpvh://www.youtube.com/watch?v=uL5WojZSNhs
Tom and Sara discuss recent stories of PR agencies getting fired after negative tweets went out. A member of the Chrysler team inadvertently posted a highly controversial tweet from the corporate account instead of his private account. The Redner Group intentionally posted a negative tweet on behalf of their client 2K, causing the agency to be let go from the gaming corporation. Lesson learned: quadruple-check your tweets, especially if your job depends on it!
Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!
httpvh://www.youtube.com/watch?v=vHsKDrxd6eQ
Yesterday I was at Red Shoes PR doing some filming. A frustrated Lisa comes in the room and says… Once you are finished banging your head against a wall, why not try the door? WOW..how profound and how true. Many times if you are just getting beaten up with a project, take a few steps backwards and take a closer look. Words to live by!
This week I received the coolest hand made card from my friend in New Jersey!! Thank you IS for the hand made love!!! Thank you cards just rock!!
httpvh://www.youtube.com/watch?v=vUbBoJXMxFU&feature=channel_video_title
Jess & Tommy talk about an article in INC magazine on the online home made / vintage selling site Etsy. Anyone can launch and sell on etsy.com but if you grow too large and have to outsource the production of such goods, you can not sell on the site any longer. Jess then turns the discussion to social selling and the “sell at home” marketplace. Makes you think how important social media and relationships are to the selling and buying process. Do you take recommendations for friends and family before you make purchasing decisions? Please be part of the discussion. Use #redshoespeaks in twitter or comment below!
httpvh://www.youtube.com/watch?v=rBiea5L7UGM
Jess & Tommy talk about a quote from the CEO of Acer Computer on how the success of the Apple iPad is due to irrational consumers. How well do you as consumers like being called irrational? be part of the discussion by leaving your comments below or tweeting using the hashtag #redshoesspeaks
httvhp://www.youtube.com/watch?v=-ChXZkVJ3ko