Month: December 2009

Open letter to the team at Red Shoes PR

Open letter to the team at Red Shoes PR

2009 has been quite a year from me and my family. One that will be hard to top.  But, looking back, I have to ask:  Why do we live in a society where people spend so much time writing letters telling people when they do things wrong, but never enough time writing when things are going right?

As 2009 comes to a close I feel compelled to complete the circle on a few things. Sending thank you notes has been one of my goals for 2009 and I feel that I have one a pretty good job. Many times it’s hard to remember, but it’s the small things that count! However, in one specific situation, a simple written card just would not do justice.

Let me explain….

Back in February I went to my first “tweetup.” I had no idea what this would be like. Would it be a fun event or load of guys doing nothing but dinking on their tech toys? Well, it was a bit of both. Picture this…here we are at the food court of the local mall. Just like a money drop in a kidnapping, we picked a public spot, just in case things got bad. We had 3 -4 tables pushed together in the center; ten to twelve males and three lone females in attendance. The sexes were divided like Moses parting the Red Sea– guys on one end of the table with the ladies on the other. The awkwardness of a 7th grade dance. I had been following most of them on twitter, but I had no idea what I was getting myself into… I had never met any of them “IRL,” in real life.

This is where I had my opportunity of meeting the great ladies from Red Shoes PR. Lisa, her son Manny, Karen, and Maria were all there.  I think Manny was brought to provide protection just in case things got ugly 🙂 So, that’s where it all started.

Fast forward a few months… May 22nd was a big day in the life and times of the Tommy household. It started off like any other day…you know, a trip to the local hospital to give birth to our son. A few pictures, a few tweets, and an IV drip and we were off to the races. With all the attention on mom, dad needed something to keep himself busy and out of her hair.  So twitter was it. Keeping everyone up to speed was my new job. Soon tweets started coming in from the 4 corners of the globe. Needless to say the gals at Red Shoes had their ears to the railroad tracks. One thing leads to another and soon I was getting messages from a local TV reporter at WFRV saying they were coming down to do a story?

Coming to do a story? What’s happening here?!?!?!

You all lived it so I don’t need to rehash…

What I do need to do is express my deepest thank you for the love and faith you have put in me and my family.  What started out as a lark certainly has turned out to be no joke! The term social media has no greater meaning than in my  own life experiences. The ability spread your wings and fly is exactly what has and continues to happen.  To date, my sweetheart has always been my biggest fan and cheerleader, but I now have some new faces in my cheering section… and I love it. You gave me a chance… and chance to stretch and do something I have never done before. I was given the chance to speak in front of the Fox Cities Chamber of Commerce which has blossomed into other speaking gigs and workshops.

2009 has turned out to be such a whirlwind year. Many companies that were pillars in their respective industries have crumbled to the ground and small business like you have flourished and continue solid growth. Red Shoes certainly didn’t get any bailouts or freebees to get along, your hard work and dedication did the trick. Just a great team of ladies…working a little, laughing a little and giving your clients exactly what they ask for…exceptional service.

This secret sauce is one that needs to be captured and bottled. I bet others would pay top dollar for this secret to success!

So to the ladies of Red Shoes PR… THANK YOU! My life has forever changed. I have a new son, I’ve honed some new talents, but most of all, I have some amazing new friends who will be in my life forever. Can it get much better than that? No it cannot!!!

YOU ALL ROCK

–  Tommy!

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Red Shoes Speaks – Social Media/Technology Predictions for 2010

Will e-mail be around in a few years from now? Are Web sites on their way out? Should companies have a social media corporate policy? Tommy and Lisa share their 2-cents worth on what they think is coming up in 2010 and beyond.

Social Media/Technology Predictions for 2010 from Lisa Cruz on Vimeo.

7 Things About Me…

[this posting originally ran back early January 2008…it was so fun i’m running it again so people can know more about me…Rock on!]

I have been really into Twitter for the last few weeks, learning and growing and making it a fun outlet to meet new people and build my “social network.” I was asked by Jamie to blog about 7 things that will help people get to know be a bit better… here goes.

  1. I am the largest closet drummer in the world. I have always wanted a drum set. From my early formative days to this very day I am drawn to a drum set. Large or small, percussion always pulls me into the mood. I have always been a hard core RUSH fan. I’m pretty sure its the massive drum set Neil Peart uses that really makes me smile and gets by blood moving along. The way he maneuvers the drums..he is a master of his trade. Don’t believe me, check this out. I always meant to take drum lessons when I was young. I took piano lessons as prerequisite to playing drums, but for whatever reason, I never did it. Whenever I would go over to my friend Eric’s house, I would sit at his drum set and jam like I was a rock star. To this day there are still a set of drum sticks in my closet and whenever I’m feeling really in the mood, I’ll air drum to something fun just to let out some energy. Someday I will have a large digital drum set just to sit and enjoy.
  2. 5 years ago I was sent to China for business. I had the opportunity of spending 17 days in Hong Kong and Shenzen, China to visit overseas printing operations. I visited so many places and saw so many things that I have never seen before its kinda hard to get your hands around all the new sights and sounds. I think of all the lasting impressions I will have from my trip to the far east the fondest would be the gracious Chinese people. Before my journey to Hong Kong and Shenzhen. China, my whole impression of the Far East was one that CNN, Fox News and USA Today had me believe. Soldiers marching in the streets, people working in factories like robots and systems that are backwards and technologically behind…. I was wrong…so wrong! My experience in China was nothing short of a life changing experience. I tell people that my trip to China was the best thing I have done since the birth of my children…bar none. What I saw paled anything I would have dreamed.My new found love, honor, respect for the people I met is unimaginable. My stereotypes were shattered from the very start. What I saw was a pure of love, love of life, respect for there country and for the people in which they worked and served. So many hard working people trying to get from Monday to Tuesday and from here to there…just doing there thing. My experience in China was one I will never forget. Both my personal and professional life has been changed…for the better I can only hope!
  3. I hate, scratch that I loath walnuts. Nasty, icky, yucky!
  4. I’m the president of the Graphic Users Association of Kodak Solutions or GUA for short. This users group started out in 1996 and now has over 4000 members world wide. Kodak is a leading prepress workflow in the printing industry. I have been on the board of directors for the past 6 year and president for the past 3 years. Along with the other board members, both from within Kodak and Kodak customers, I assist in putting together the yearly conference. Last years conference was held in Vegas and had an attendance of over 300 members. This years conference will be in Orlando, Fl – May 17 – 21.
  5. I served a full time mission for the LDS Church. I served for 2 years in the Nevada, Las Vegas Mission back in the late 80’s.
  6. I, along with 3 of my brothers, are HUGE eBay fans. I have purchased 3 of my last cars on eBay, Volvo 850 Turbo, GMC Envoy and Cadillac SRX. My brother Chris buys and sells used Honda’s Mercedes and Porsche’s on eBay and each one of my siblings is driving an eBay vehicle purchase.
  7. I build a pretty mean pinewood derby car. With the help of some tools and skills from my friends over at Derby Champ, Tommy III, my 8 yr old son, was able to win 59 of 60 races last year. This years pinewood derby is in 2 weeks so we are actively building and crafting the vehicle as we speak. The mantra you need to say over and over is “wheels and axles, wheels and axles–weight in the back” and you’ll will win every time. See for yourself.

And just in case you didn’t care for any of the 7 above, I’ll throw in a few extras:

  • Growing up I had pet cats named Fred and Barney, bothers. One day as I pulled out of the driveway, I accidentally drive over barney :<. Note to self, never fall asleep on the tire when someone intends on driving the vehicle.
  • During my high school years I was in the AV club, hard to believe, but yes I was.
  • I’m an Eagle Scout, Both me and my younger brother Mark received our awards on the same evening.

That all folks…

Rock on!

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